Studio 33 BJJ | Website, Lead Gen, Paid Ads, Reels + Creative

Objective

Create a simple system to turn attention into Free Week trials by capturing leads on-site, following up automatically, and driving traffic through content + ads.

Deliverables

www.studio33bjjsd.com

1) Website + Lead Capture

Built Studio 33’s website and implemented a “One Week Free” email pop-up

Generated 409 total contacts and 282 email subscribers through passive lead capture (no daily manual work)

2) Email Marketing Automation (Welcome Flow)

Set up an automated welcome flow for interested leads to:

Confirm the offer and set expectations

Build trust (what training is like, who it’s for)

Push the next action (claim Free Week, show up, or DM)

Created a follow-up system so leads don’t go cold after the first visit

3) Paid Social (Meta)

Launched and managed Website Visitors campaigns to drive traffic to the Free Week offer

Tested multiple creatives/angles and controlled spend (~$100 per post boost shown)

4) Social Content (Reels + Posts)

Edited technique Reels with hook text overlays to increase retention

Designed static promo assets (Free Week) + posted updates like schedule graphics to reduce friction and drive sign-ups

Results Snapshot:

28,561 total reach (+605.9%)

2.6K link clicks

Reach breakdown: 26,157 from ads, 2,596 organic

Boosted posts produced up to 1,180 link clicks on roughly $100 spend

Funnel Built

Reels + Ads (reach) → Website + Pop-up (capture) → Welcome Flow (nurture) → Free Week claim (conversion)