3 Punk Ales | Website, Email Automation, Dropshipping Integration

Overview

Partnered with 3 Punk Ales, a South Bay brewery, to modernize their digital presence and set up systems for automated list growth, online merch sales, and email marketing. Built a Shopify-based website and email flow designed to convert visitors into repeat merch buyers while reducing manual work for the brand.

Deliverables

1) Website Build + Dropshipping Store Integration

Designed and built the official 3 Punk Ales website (3punkales.com)

Integrated a dropshipping system so the brewery can sell merch without holding physical inventory

Set up product pages, navigation, and mobile-first layouts for a fast and clean checkout

Ensured consistent branding across all visuals and copy (South Bay punk aesthetic)

2) Automated Email Marketing Flow

Built a welcome flow in Klaviyo for new subscribers

Automated a lead magnet campaign with the “Grab a Pint for $6” landing page and form

Designed the confirmation email (“You’re on the list”) with clear value props and a 10% off welcome code

Flow encourages conversion while keeping brand voice consistent—laid-back but exclusive

3) Future Expansion (Planned)

Developing Instagram Reels strategy to promote new drops and event collabs

Adding seasonal campaigns and loyalty segmentation for merch and event announcements

Funnel Snapshot

Landing Page (Pint offer) → Email Flow (Welcome + 10% off) → Shopify Dropshipping Store (Merch Purchase)